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Bitrix24 Marketplace App

Smart Lead Distribution

Automatically distribute leads between managers

Every lead assigned to the wrong manager is lost revenue. The app instantly assigns incoming leads to the right specialist based on your rules with no manual routine, no disputes, and no losses.

Bitrix24 app14-day PRO trialFREE plan available

Key capabilities

Built-in tools to route leads accurately and keep every assignment transparent.

Flexible filtering rules

Route leads by any CRM field, including source, amount, city, UTM tags, and custom fields.

Bitrix24 calendar awareness

Managers on leave are excluded automatically so leads never get stuck with unavailable assignees.

Fallback assignments

If everyone is busy, route the lead to a backup group or assign it to a specific manager.

Group and rule priorities

Control evaluation order to ensure routing logic matches your real sales process.

Distribution log

Review full assignment history with clear context: who received the lead, when, and why.

Distribution algorithms

Choose the best routing strategy for each case: round-robin, by workload, weighted, or random.

What you get for faster lead handling

Fewer missed leads, faster response time, and full control over every assignment.

Track in real time which group received a lead, who was assigned, and how distribution decisions were applied.

Lead distribution under control

How it works

1
Create groups
Set up distribution groups such as "B2B Department" or "Minsk Region".
2
Add managers
Assign managers to each group and choose the best-fit distribution algorithm.
3
Configure rules
Define which leads should go to each group based on your CRM conditions.
4
Run automatically
All new leads are assigned automatically 24/7 without manual routing.

Pricing

Choose the right plan and start with a free trial.

Free (FREE)

Free forever

  • 1 distribution group
  • Up to 5 managers
  • "Round-robin" and "Random" algorithms
  • 1 filtering rule
  • 7-day history
Install on Bitrix24
Pro

35 BYN / month

  • 14-day free trial
  • Unlimited groups and managers
  • All distribution algorithms
  • Unlimited rules with nested conditions
  • Calendar absence awareness for Bitrix24
Install on Bitrix24

See how to stop losing leads in your first week

During the demo, we review your current flow, map routing logic to your team, and show exactly where leads are being lost today.

Frequently asked questions

Most teams configure their first working setup in 20-40 minutes: create groups, choose an algorithm, and add filtering rules.